diff --git a/README.md b/README.md
index 9a67bf2..b9659d0 100644
--- a/README.md
+++ b/README.md
@@ -18,6 +18,29 @@ there is no JavaScript framework in this repo. The look has not changed through
 | Photos | public MinIO bucket `itsthevine` — **not** in the repo or the image |
 | Deploy | Gitea CI → image → Watchtower → Caddy |
 
+### The look, in one place
+
+`src/main/styles` is the whole of it — no bundler, no framework, one stylesheet:
+
+| file | what it holds |
+|---|---|
+| `theme.css` | the three typefaces and the sage-and-cream palette. Names, nothing drawn |
+| `base.css` | bare elements: page background, body type, the fade-in, the focus ring, the z-index scale |
+| `type.css` | the typographic ladder (below) |
+| `components.css` | `panel`, `pill-*`, `chip`, `section`/`band` — the site's own classes |
+| `admin.css` | the admin's controls, as `@utility` so `file:` variants work on the photo pickers |
+
+**The type ladder comes out of the logo.** The lockup is "The Vine" in LeJour Script over COFFEEHOUSE +
+BAKERY in AdBhashitha, letterspaced — and everything below is that idea made progressively more readable:
+the script stays in the wordmark and nowhere else; AdBhashitha carries `h1`–`h4` and `price`, keeping the
+wordmark's 0.01em letter-spacing so a heading sits on the same rhythm as the logo above it; `eyebrow` and
+`label` are the hinge, sans but letterspaced like the tagline; then plain Raleway for anything you have to
+read a paragraph of. None of the type classes set a colour — the same heading appears in sage on cream and
+cream on sage.
+
+Write those class names in templates rather than the utilities behind them: a button is `pill-sage`, and
+the four colourways exist because the site puts buttons on cream *and* on sage.
+
 ### Why server-rendered
 
 The pages are content: a menu, a story, opening hours, a price list. Rendering them in the browser meant
diff --git a/src/main/resources/templates/catering.html b/src/main/resources/templates/catering.html
index d3a6a69..79eb6e6 100644
--- a/src/main/resources/templates/catering.html
+++ b/src/main/resources/templates/catering.html
@@ -8,7 +8,7 @@
     that is selling something, and the same treatment as the homepage hero — blurred photo, sage wash —
     carries the brand rather than inventing a new look for it.
   */-->
-  <section class="relative flex items-center py-14 md:py-20 bg-bakery-900 text-white overflow-hidden">
+  <section class="band relative flex items-center bg-bakery-900 text-white overflow-hidden">
     <img th:src="${photos.of('gallery/Cakes.webp')}" alt=""
          class="absolute inset-0 w-full h-full object-cover blur-[3px] scale-110">
     <div class="absolute inset-0 bg-bakery-900/80"></div>
@@ -16,9 +16,9 @@
 
     <div class="relative container mx-auto px-4 w-full min-w-0">
       <div class="max-w-3xl mx-auto text-center">
-        <p class="text-xs sm:text-sm uppercase tracking-[0.2em] text-bakery-200">Order ahead</p>
-        <h1 class="mt-3 font-adbhashitha text-4xl md:text-5xl text-bakery-50">Goodie boxes &amp; catering</h1>
-        <p class="mt-5 text-base sm:text-lg text-bakery-100 text-balance leading-relaxed">
+        <p class="eyebrow text-bakery-200">Order ahead</p>
+        <h1 class="h1 mt-3 text-bakery-50">Goodie boxes &amp; catering</h1>
+        <p class="lede mt-5 text-bakery-100">
           Boxes for the office, packages for a party, and cakes and desserts for a wedding.
         </p>
       </div>
@@ -55,7 +55,7 @@
         */-->
         <section th:each="table : ${menu.packages}">
           <header class="max-w-2xl mx-auto text-center">
-            <h2 class="font-adbhashitha text-3xl md:text-4xl text-bakery-900" th:text="${table.name}">Office boxes</h2>
+            <h2 class="h2 text-bakery-900" th:text="${table.name}">Office boxes</h2>
             <p th:if="${table.blurb}" class="mt-3 text-bakery-700 leading-relaxed" th:text="${table.blurb}">
               Mini pastries for a morning meeting.
             </p>
@@ -67,12 +67,11 @@
                              : (${#lists.size(table.tiers) == 2} ? 'sm:grid-cols-2 max-w-3xl mx-auto'
                              : 'sm:grid-cols-2 lg:grid-cols-3')">
             <article th:each="tier, t : ${table.tiers}"
-                     class="flex flex-col bg-white rounded-3xl shadow-xs p-6 md:p-8
-                            transition-shadow duration-300 hover:shadow-lg">
-              <p class="text-xs uppercase tracking-[0.15em] text-bakery-600" th:text="${tier.label}">Small</p>
-              <p th:if="${tier.price}" class="mt-2 font-adbhashitha text-4xl text-bakery-900" th:text="${tier.price}">$24</p>
+                     class="flex flex-col panel-lift p-6 md:p-8">
+              <p class="label text-bakery-600" th:text="${tier.label}">Small</p>
+              <p th:if="${tier.price}" class="price mt-2 text-bakery-900" th:text="${tier.price}">$24</p>
               <!--/* No price means "ask us" — say so rather than leaving a hole in the card. */-->
-              <p th:unless="${tier.price}" class="mt-2 font-adbhashitha text-2xl text-bakery-700">Ask us</p>
+              <p th:unless="${tier.price}" class="price mt-2 text-2xl text-bakery-700">Ask us</p>
               <!--/* "Small" doesn't tell anyone how many it feeds. A column whose heading is already a
                      head count leaves this blank rather than saying it twice. */-->
               <p th:if="${tier.serves}" class="mt-1 text-sm text-bakery-600" th:text="${tier.serves}">About 6–8 people</p>
@@ -107,14 +106,13 @@
           */-->
           <div class="mt-8 max-w-2xl mx-auto text-center">
             <div th:if="${!#lists.isEmpty(table.notes)}">
-              <h3 class="text-xs uppercase tracking-[0.15em] text-bakery-500 font-medium">Good to know</h3>
+              <h3 class="label text-bakery-500">Good to know</h3>
               <ul class="mt-3 space-y-2 text-sm text-bakery-700">
                 <li th:each="note : ${table.notes}" th:text="${note}">Everything is baked in sixes.</li>
               </ul>
             </div>
             <a th:href="|/contact?about=${#uris.escapeQueryParam(table.name)}|"
-               class="mt-6 inline-block border border-bakery-300 hover:bg-bakery-100 text-bakery-800
-                      px-7 py-3 rounded-full font-medium tracking-wide transition-colors"
+               class="pill-outline mt-6"
                th:text="|Ask about ${#strings.toLowerCase(table.name)}|">Ask about office boxes</a>
           </div>
         </section>
@@ -131,20 +129,20 @@
 
   <!--/* The terms that apply whichever table you were reading, and the one real call to action. On sage,
          like the homepage's story band, so the page ends rather than trailing off. */-->
-  <section class="bg-bakery-800 text-white py-16 md:py-20">
+  <section class="section bg-bakery-800 text-white">
     <div class="container mx-auto px-4">
       <div class="max-w-2xl mx-auto text-center">
-        <h2 class="font-adbhashitha text-2xl md:text-3xl">Before you order</h2>
+        <h2 class="h3">Before you order</h2>
         <ul th:if="${!#lists.isEmpty(menu.notes)}" class="mt-6 space-y-3 text-bakery-100 leading-relaxed">
           <li th:each="note : ${menu.notes}" th:text="${note}">These are a guide rather than a menu.</li>
         </ul>
         <div class="mt-10 flex flex-col sm:flex-row gap-3 justify-center">
           <a href="/contact"
-             class="bg-bakery-50 hover:bg-white text-bakery-900 px-8 py-3.5 rounded-full font-medium tracking-wide inline-block transition shadow-lg">
+             class="pill-cream">
             Tell us what you need
           </a>
           <a href="tel:+13097010660"
-             class="border border-bakery-200/60 hover:bg-bakery-50/10 text-bakery-50 px-8 py-3.5 rounded-full font-medium tracking-wide inline-block transition">
+             class="pill-ghost">
             (309) 701-0660
           </a>
         </div>
diff --git a/src/main/resources/templates/contact.html b/src/main/resources/templates/contact.html
index a41a969..4cc1612 100644
--- a/src/main/resources/templates/contact.html
+++ b/src/main/resources/templates/contact.html
@@ -4,7 +4,7 @@
 <div th:fragment="content" class="min-h-screen bg-bakery-50">
 
   <header class="container mx-auto px-4 pt-14 pb-10 md:pt-20 md:pb-12 text-center">
-    <h1 class="font-adbhashitha text-4xl md:text-5xl text-bakery-900">Contact us</h1>
+    <h1 class="h1 text-bakery-900">Contact us</h1>
     <p class="mt-4 text-bakery-800 max-w-xl mx-auto leading-relaxed">
       Ask about a cake, a date, or an order for a crowd. We read everything that comes in.
     </p>
@@ -17,8 +17,8 @@
   */-->
   <div class="container mx-auto px-4 pb-16 md:pb-24">
     <div class="grid gap-8 lg:grid-cols-[1.4fr_1fr] max-w-5xl mx-auto items-start">
-      <div class="bg-white p-8 md:p-10 rounded-3xl shadow-xs">
-      <h2 class="font-adbhashitha text-2xl md:text-3xl text-bakery-900 mb-2">Get in touch</h2>
+      <div class="panel p-8 md:p-10">
+      <h2 class="h3 text-bakery-900 mb-2">Get in touch</h2>
       <p class="text-bakery-700 mb-8">
         Or call us: <a href="tel:+13097010660" class="underline underline-offset-4 hover:text-bakery-600">(309) 701-0660</a>
       </p>
@@ -52,7 +52,7 @@
         </div>
         <div class="flex flex-col items-center gap-4">
           <button type="submit"
-                  class="px-8 py-3 bg-bakery-600 text-white rounded-full tracking-wide hover:bg-bakery-700 transition-colors">
+                  class="pill-sage">
             Send message
           </button>
 
@@ -71,18 +71,18 @@
       </div>
 
       <aside class="space-y-6">
-        <div class="bg-white p-6 md:p-8 rounded-3xl shadow-xs">
-          <h2 class="font-adbhashitha text-xl text-bakery-900">Our hours</h2>
+        <div class="panel p-6 md:p-8">
+          <h2 class="h4 text-bakery-900">Our hours</h2>
           <div class="mt-4 text-bakery-800"
                th:replace="~{fragments/visit :: hours('text-bakery-800')}"></div>
         </div>
-        <div class="bg-white p-6 md:p-8 rounded-3xl shadow-xs">
-          <h2 class="font-adbhashitha text-xl text-bakery-900">Find us</h2>
+        <div class="panel p-6 md:p-8">
+          <h2 class="h4 text-bakery-900">Find us</h2>
           <div class="mt-4 text-bakery-800"
                th:replace="~{fragments/visit :: address('hover:text-bakery-600 underline underline-offset-4')}"></div>
         </div>
         <div class="rounded-3xl border border-bakery-200 p-6 md:p-8">
-          <h2 class="font-adbhashitha text-xl text-bakery-900">Ordering for a crowd?</h2>
+          <h2 class="h4 text-bakery-900">Ordering for a crowd?</h2>
           <p class="mt-2 text-sm text-bakery-700 leading-relaxed">
             Goodie boxes, party packages and wedding desserts have their own page, with sizes and prices.
           </p>
diff --git a/src/main/resources/templates/error.html b/src/main/resources/templates/error.html
index 330e014..71b8229 100644
--- a/src/main/resources/templates/error.html
+++ b/src/main/resources/templates/error.html
@@ -14,13 +14,13 @@
 <body>
 <div th:fragment="content" class="bg-bakery-50">
   <div class="container mx-auto px-4 py-24 md:py-32 text-center">
-    <h1 class="font-adbhashitha text-4xl md:text-5xl text-bakery-900 mb-6">Something went wrong</h1>
+    <h1 class="h1 text-bakery-900 mb-6">Something went wrong</h1>
     <p class="text-bakery-800 mb-10">
       That is our fault, not yours. Try again in a moment, or call us on
       <a href="tel:+13097010660" class="underline underline-offset-4">(309) 701-0660</a>.
     </p>
     <a href="/"
-       class="bg-bakery-600 hover:bg-bakery-700 text-white px-8 py-3.5 rounded-full font-medium tracking-wide inline-block transition">
+       class="pill-sage">
       Back home
     </a>
   </div>
diff --git a/src/main/resources/templates/error/404.html b/src/main/resources/templates/error/404.html
index 367c48d..ff1f593 100644
--- a/src/main/resources/templates/error/404.html
+++ b/src/main/resources/templates/error/404.html
@@ -17,7 +17,7 @@
 <body>
 <div th:fragment="content" class="bg-bakery-50">
   <div class="container mx-auto px-4 py-24 md:py-32 text-center">
-    <h1 class="font-adbhashitha text-4xl md:text-5xl text-bakery-900 mb-6">
+    <h1 class="h1 text-bakery-900 mb-6">
       We could not find that page
     </h1>
     <p class="text-bakery-800 mb-10">
@@ -25,11 +25,11 @@
     </p>
     <div class="flex flex-col sm:flex-row gap-3 justify-center">
       <a href="/"
-         class="bg-bakery-600 hover:bg-bakery-700 text-white px-8 py-3.5 rounded-full font-medium tracking-wide inline-block transition">
+         class="pill-sage">
         Back home
       </a>
       <a href="/products"
-         class="border border-bakery-300 hover:bg-bakery-100 text-bakery-700 px-8 py-3.5 rounded-full font-medium tracking-wide inline-block transition">
+         class="pill-outline">
         See the menu
       </a>
     </div>
diff --git a/src/main/resources/templates/fragments/footer.html b/src/main/resources/templates/fragments/footer.html
index d37666f..1f6773e 100644
--- a/src/main/resources/templates/fragments/footer.html
+++ b/src/main/resources/templates/fragments/footer.html
@@ -9,7 +9,7 @@
       </div>
 
       <div>
-        <h3 class="font-adbhashitha text-sm uppercase tracking-[0.18em] text-bakery-300 mb-4">Navigation</h3>
+        <h3 class="label text-bakery-300 mb-4 font-adbhashitha">Navigation</h3>
         <ul class="space-y-2">
           <li><a href="/products" class="hover:text-white transition">Our Products</a></li>
           <li><a href="/catering" class="hover:text-white transition">Goodie Boxes &amp; Catering</a></li>
@@ -19,7 +19,7 @@
       </div>
 
       <div>
-        <h3 class="font-adbhashitha text-sm uppercase tracking-[0.18em] text-bakery-300 mb-4">Visit</h3>
+        <h3 class="label text-bakery-300 mb-4 font-adbhashitha">Visit</h3>
         <div th:replace="~{fragments/visit :: address('hover:text-white transition')}"></div>
         <!--/* The hours are the thing people come to a bakery's site for, and the footer is on every
                page. */-->
diff --git a/src/main/resources/templates/fragments/header.html b/src/main/resources/templates/fragments/header.html
index f32717b..d789c21 100644
--- a/src/main/resources/templates/fragments/header.html
+++ b/src/main/resources/templates/fragments/header.html
@@ -22,7 +22,7 @@
       <div th:replace="~{fragments/lockup :: small('text-bakery-700')}"></div>
 
       <nav class="hidden md:flex items-center gap-8">
-        <th:block th:replace="~{:: links('text-sm uppercase tracking-[0.15em] text-bakery-700 hover:text-bakery-900 transition')}"></th:block>
+        <th:block th:replace="~{:: links('label text-bakery-700 hover:text-bakery-900 transition-colors')}"></th:block>
       </nav>
 
       <details class="group md:hidden shrink-0">
diff --git a/src/main/resources/templates/history.html b/src/main/resources/templates/history.html
index 2afedc1..e59c16b 100644
--- a/src/main/resources/templates/history.html
+++ b/src/main/resources/templates/history.html
@@ -4,16 +4,16 @@
 <div th:fragment="content" class="bg-bakery-50">
 
   <!--/* The shop's own front, which is what the story is about. Same band as the catering page. */-->
-  <section class="relative flex items-center py-14 md:py-20 bg-bakery-900 text-white overflow-hidden">
+  <section class="band relative flex items-center bg-bakery-900 text-white overflow-hidden">
     <img th:src="${photos.of('gallery/Outside.webp')}" alt=""
          class="absolute inset-0 w-full h-full object-cover object-bottom blur-[3px] scale-110">
     <div class="absolute inset-0 bg-bakery-900/80"></div>
     <div class="absolute inset-0 bg-gradient-to-t from-bakery-900 via-bakery-800/60 to-bakery-900/80"></div>
     <div class="relative container mx-auto px-4 w-full min-w-0">
       <div class="max-w-3xl mx-auto text-center">
-        <p class="text-xs sm:text-sm uppercase tracking-[0.2em] text-bakery-200">Since 2024</p>
-        <h1 class="mt-3 font-adbhashitha text-4xl md:text-5xl text-bakery-50">Our story</h1>
-        <p class="mt-5 text-base sm:text-lg text-bakery-100 text-balance leading-relaxed">
+        <p class="eyebrow text-bakery-200">Since 2024</p>
+        <h1 class="h1 mt-3 text-bakery-50">Our story</h1>
+        <p class="lede mt-5 text-bakery-100">
           215 E Main Street, in the middle of downtown Princeville.
         </p>
       </div>
@@ -25,7 +25,7 @@
   <div class="container mx-auto px-4 pb-16 md:pb-24">
     <div class="max-w-2xl mx-auto space-y-12">
       <section>
-        <h2 class="font-adbhashitha text-2xl md:text-3xl text-bakery-900 mb-4">How it started</h2>
+        <h2 class="h3 text-bakery-900 mb-4">How it started</h2>
         <p class="text-bakery-800 leading-relaxed">
           Morissa Bennett opened The Vine in 2024, at 215 E Main Street, in the middle of downtown
           Princeville. The plan was not complicated. Bake it ourselves, sell it ourselves, and keep
@@ -34,7 +34,7 @@
       </section>
 
       <section>
-        <h2 class="font-adbhashitha text-2xl md:text-3xl text-bakery-900 mb-4">What we make</h2>
+        <h2 class="h3 text-bakery-900 mb-4">What we make</h2>
         <p class="text-bakery-800 leading-relaxed">
           We opened with coffee and pastries. The menu kept growing. Now there are cinnamon rolls
           and caramel rolls, scones, cookie bars, macarons, brownies, and pies, plus sandwiches and
@@ -43,7 +43,7 @@
       </section>
 
       <section>
-        <h2 class="font-adbhashitha text-2xl md:text-3xl text-bakery-900 mb-4">The cakes are the fun part</h2>
+        <h2 class="h3 text-bakery-900 mb-4">The cakes are the fun part</h2>
         <p class="text-bakery-800 leading-relaxed">
           Cakes and decorated cookies are made to order, which means we mostly bake whatever
           Princeville is celebrating that week. We have done a tractor, a cow, a 76th birthday, a
@@ -54,7 +54,7 @@
       </section>
 
       <section>
-        <h2 class="font-adbhashitha text-2xl md:text-3xl text-bakery-900 mb-4">Around town</h2>
+        <h2 class="h3 text-bakery-900 mb-4">Around town</h2>
         <p class="text-bakery-800 leading-relaxed">
           We turn out for Christmas in the Village every year and for other civic events, and the
           Princeville Civic Association counts us among the town&apos;s small businesses. Enjoy
@@ -66,21 +66,21 @@
   </div>
 
   <!--/* Somewhere to go after reading: the story is a preamble to an order. */-->
-  <section class="bg-bakery-800 text-white py-16 md:py-20">
+  <section class="section bg-bakery-800 text-white">
     <div class="container mx-auto px-4">
       <div class="max-w-2xl mx-auto text-center">
-        <h2 class="font-adbhashitha text-2xl md:text-3xl">Come and see us</h2>
+        <h2 class="h3">Come and see us</h2>
         <p class="mt-4 text-bakery-100 leading-relaxed">
           We open at 7:00am, Tuesday through Saturday. If you are after something for a date in the
           diary, it is worth asking early.
         </p>
         <div class="mt-8 flex flex-col sm:flex-row gap-3 justify-center">
           <a href="/products"
-             class="bg-bakery-50 hover:bg-white text-bakery-900 px-8 py-3.5 rounded-full font-medium tracking-wide inline-block transition shadow-lg">
+             class="pill-cream">
             See what we make
           </a>
           <a href="/contact"
-             class="border border-bakery-200/60 hover:bg-bakery-50/10 text-bakery-50 px-8 py-3.5 rounded-full font-medium tracking-wide inline-block transition">
+             class="pill-ghost">
             Get in touch
           </a>
         </div>
diff --git a/src/main/resources/templates/home.html b/src/main/resources/templates/home.html
index dd767ea..f11b191 100644
--- a/src/main/resources/templates/home.html
+++ b/src/main/resources/templates/home.html
@@ -18,16 +18,16 @@
     <div class="relative container mx-auto px-4 w-full min-w-0">
       <div class="max-w-3xl mx-auto text-center">
         <div th:replace="~{fragments/lockup :: large('text-bakery-50 mb-10')}"></div>
-        <p class="text-lg sm:text-xl text-bakery-100 mb-10 text-balance leading-relaxed">
+        <p class="lede sm:text-xl text-bakery-100 mb-10">
           A coffeehouse and bakery in downtown Princeville, Illinois.
         </p>
         <div class="flex flex-col sm:flex-row gap-3 justify-center">
           <a href="/products"
-             class="bg-bakery-50 hover:bg-white text-bakery-900 px-8 py-3.5 rounded-full font-medium tracking-wide inline-block transition shadow-lg">
+             class="pill-cream">
             See the menu
           </a>
           <a href="#visit"
-             class="border border-bakery-200/60 hover:bg-bakery-50/10 text-bakery-50 px-8 py-3.5 rounded-full font-medium tracking-wide inline-block transition">
+             class="pill-ghost">
             Visit us
           </a>
         </div>
@@ -36,28 +36,28 @@
   </section>
 
   <!--/* What people come in for */-->
-  <section class="py-16 md:py-24 bg-bakery-50">
+  <section class="section bg-bakery-50">
     <div class="container mx-auto px-4">
-      <h2 class="font-adbhashitha text-3xl md:text-4xl text-center text-bakery-900 mb-12">What people come in for</h2>
+      <h2 class="h2 text-center text-bakery-900 mb-12">What people come in for</h2>
       <div class="grid grid-cols-1 sm:grid-cols-2 md:grid-cols-3 gap-6 md:gap-8">
         <div th:each="item : ${ {'Cinnamon Rolls', 'Sugar Cookies', 'Cakes'} }"
-             class="group text-center bg-white rounded-3xl overflow-hidden shadow-xs hover:shadow-lg hover:-translate-y-1 transition duration-300">
+             class="group panel-lift overflow-hidden text-center hover:-translate-y-1">
           <div class="overflow-hidden">
             <!--/* The filenames carry the spaces in these names; SitePhotos encodes them. */-->
             <img th:src="${photos.of('gallery/' + item + '.webp')}" th:alt="${item}" width="600" height="400" loading="lazy"
                  class="w-full h-56 object-cover transition-transform duration-500 group-hover:scale-105">
           </div>
-          <h3 class="font-adbhashitha text-xl md:text-2xl text-bakery-800 py-6 tracking-wide" th:text="${item}">Cinnamon Rolls</h3>
+          <h3 class="h4 md:text-2xl text-bakery-800 py-6" th:text="${item}">Cinnamon Rolls</h3>
         </div>
       </div>
     </div>
   </section>
 
   <!--/* Our story */-->
-  <section class="py-16 md:py-24 bg-bakery-800 text-white">
+  <section class="section bg-bakery-800 text-white">
     <div class="container mx-auto px-4">
       <div class="max-w-3xl mx-auto text-center">
-        <h2 class="font-adbhashitha text-3xl md:text-4xl mb-8" style="letter-spacing: 0.01em">Our story</h2>
+        <h2 class="h2 mb-8" style="letter-spacing: 0.01em">Our story</h2>
         <p class="text-base md:text-lg text-bakery-100 mb-8 leading-relaxed">
           Morissa Bennett opened The Vine in 2024. We bake in our own kitchen on Main Street:
           cinnamon rolls, cookies, custom cakes, sandwiches, paninis, and coffee.
@@ -74,20 +74,20 @@
     found it by reading the nav. Photo on one side, the offer on the other, and the three tables named so
     the link is worth following.
   */-->
-  <section class="py-16 md:py-24 bg-bakery-50">
+  <section class="section bg-bakery-50">
     <div class="container mx-auto px-4">
       <div class="grid md:grid-cols-2 gap-8 md:gap-12 items-center max-w-5xl mx-auto">
         <img th:src="${photos.of('gallery/Sugar Cookies.webp')}" alt="Iced sugar cookies from The Vine"
              width="800" height="600" loading="lazy"
              class="w-full h-64 md:h-80 object-cover rounded-3xl shadow-xs">
         <div>
-          <h2 class="font-adbhashitha text-3xl md:text-4xl text-bakery-900">Ordering for a crowd?</h2>
+          <h2 class="h2 text-bakery-900">Ordering for a crowd?</h2>
           <p class="mt-4 text-bakery-800 leading-relaxed">
             Goodie boxes for the office, packages for a party, and cakes and desserts for a wedding —
             with prices, sizes and what each one includes, so you can see where to start.
           </p>
           <a href="/catering"
-             class="mt-6 inline-block bg-bakery-600 hover:bg-bakery-700 text-white px-8 py-3.5 rounded-full font-medium tracking-wide transition">
+             class="pill-sage mt-6">
             Goodie boxes &amp; catering
           </a>
         </div>
@@ -96,16 +96,16 @@
   </section>
 
   <!--/* Visit us */-->
-  <section id="visit" class="py-16 md:py-24 bg-bakery-50 scroll-mt-24">
+  <section id="visit" class="section bg-bakery-50 scroll-mt-24">
     <div class="container mx-auto px-4">
-      <h2 class="font-adbhashitha text-3xl md:text-4xl text-center text-bakery-900 mb-12">Visit us</h2>
+      <h2 class="h2 text-center text-bakery-900 mb-12">Visit us</h2>
       <div class="grid grid-cols-1 md:grid-cols-2 gap-8 md:gap-12 max-w-4xl mx-auto">
-        <div class="bg-white rounded-3xl p-6 md:p-8">
-          <h2 class="font-adbhashitha text-2xl md:text-3xl text-bakery-900 mb-6">Our hours</h2>
+        <div class="panel p-6 md:p-8">
+          <h2 class="h3 text-bakery-900 mb-6">Our hours</h2>
           <div th:replace="~{fragments/visit :: hours('text-bakery-800')}"></div>
         </div>
-        <div class="bg-white rounded-3xl p-6 md:p-8">
-          <h2 class="font-adbhashitha text-2xl md:text-3xl text-bakery-900 mb-6">Find us</h2>
+        <div class="panel p-6 md:p-8">
+          <h2 class="h3 text-bakery-900 mb-6">Find us</h2>
           <div class="text-bakery-800"
                th:replace="~{fragments/visit :: address('hover:text-bakery-600 underline underline-offset-4')}"></div>
         </div>
diff --git a/src/main/resources/templates/products.html b/src/main/resources/templates/products.html
index 0fb0685..8580094 100644
--- a/src/main/resources/templates/products.html
+++ b/src/main/resources/templates/products.html
@@ -4,7 +4,7 @@
 <div th:fragment="content" class="min-h-screen bg-bakery-50">
 
   <header class="container mx-auto px-4 pt-14 pb-10 md:pt-20 md:pb-12 text-center">
-    <h1 class="font-adbhashitha text-4xl md:text-5xl text-bakery-900">Our products</h1>
+    <h1 class="h1 text-bakery-900">Our products</h1>
     <p class="mt-4 text-bakery-800 max-w-2xl mx-auto leading-relaxed">
       What comes out of the kitchen on Main Street. Cakes and decorated cookies are made to order, so
       most of what follows started as somebody describing what they wanted.
@@ -23,10 +23,7 @@
          th:href="${category == 'All' ? '/products' : '/products?category=' + #uris.escapeQueryParam(category)}"
          th:text="${category}"
          th:aria-current="${category == selected ? 'page' : null}"
-         th:class="'px-6 py-2 rounded-full border text-sm uppercase tracking-[0.12em] transition-colors '
-                 + (${category == selected}
-                     ? 'bg-bakery-600 text-white border-bakery-600'
-                     : 'bg-white border-bakery-300 text-bakery-700 hover:bg-bakery-100')">All</a>
+         th:class="${category == selected} ? 'chip-on' : 'chip'">All</a>
     </div>
 
     <!--/* Deliberately unanimated, as before: filtering used to run a layout reflow plus an enter/exit
@@ -34,13 +31,13 @@
            responding. The only motion left is the shadow on hover. */-->
     <div class="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-3 gap-8">
       <div th:each="product : ${products}"
-           class="group bg-white rounded-3xl overflow-hidden shadow-xs transition-shadow duration-300 hover:shadow-lg">
+           class="group panel-lift overflow-hidden">
         <div class="relative w-full overflow-hidden">
           <div th:replace="~{:: gallery(${product})}"></div>
         </div>
         <div class="p-6 text-center">
-          <h3 class="font-adbhashitha text-xl text-bakery-900 mb-2 tracking-wide" th:text="${product.name}">Name</h3>
-          <span class="text-xs uppercase tracking-[0.15em] text-bakery-600" th:text="${product.category}">Category</span>
+          <h3 class="h4 text-bakery-900 mb-2" th:text="${product.name}">Name</h3>
+          <span class="label text-bakery-600" th:text="${product.category}">Category</span>
         </div>
       </div>
     </div>
@@ -52,21 +49,21 @@
   </div>
 
   <!--/* A catalogue with no way to order from it is a gallery. */-->
-  <section class="bg-bakery-800 text-white py-16 md:py-20">
+  <section class="section bg-bakery-800 text-white">
     <div class="container mx-auto px-4">
       <div class="max-w-2xl mx-auto text-center">
-        <h2 class="font-adbhashitha text-2xl md:text-3xl">Want one of these, or something else?</h2>
+        <h2 class="h3">Want one of these, or something else?</h2>
         <p class="mt-4 text-bakery-100 leading-relaxed">
           Cakes and decorated cookies are made to order. Tell us the date and roughly what you have in
           mind — a tractor, a retirement, the class of 1964 — and we will work from there.
         </p>
         <div class="mt-8 flex flex-col sm:flex-row gap-3 justify-center">
           <a href="/contact"
-             class="bg-bakery-50 hover:bg-white text-bakery-900 px-8 py-3.5 rounded-full font-medium tracking-wide inline-block transition shadow-lg">
+             class="pill-cream">
             Ask about an order
           </a>
           <a href="/catering"
-             class="border border-bakery-200/60 hover:bg-bakery-50/10 text-bakery-50 px-8 py-3.5 rounded-full font-medium tracking-wide inline-block transition">
+             class="pill-ghost">
             Ordering for a crowd
           </a>
         </div>
diff --git a/src/main/styles/base.css b/src/main/styles/base.css
index 9d6b417..701e6c7 100644
--- a/src/main/styles/base.css
+++ b/src/main/styles/base.css
@@ -38,3 +38,39 @@ body {
   background-color: var(--color-bakery-300);
   color: var(--color-bakery-900);
 }
+
+/*
+ * FOCUS. One visible ring for everything you can reach with a keyboard, as an outline rather than a
+ * shadow so it shows up on cream, on white and on the sage bands without needing three variants.
+ * :where() keeps its specificity at zero, so a utility can still override it.
+ */
+:where(a, button, summary, input, select, textarea, [tabindex]):focus-visible {
+  outline: 2px solid var(--color-bakery-500);
+  outline-offset: 3px;
+  border-radius: 3px;
+}
+
+/*
+ * THE Z-INDEX SCALE, in full. Two layers is all this site has, and writing them down is what stops a
+ * third being invented at 9999:
+ *
+ *   40  the sticky header
+ *   30  the mobile menu panel, which is a child of the header and therefore already inside its stacking
+ *       context — it can only ever sit under the bar, which is exactly where it belongs
+ *
+ * Everything else stacks in document order: the hero's tint sits over its photo because it comes after
+ * it, and the product-card arrows sit over the photos for the same reason.
+ */
+
+/*
+ * A native select still gets its own arrow from the platform, in the platform's colour. This is the one
+ * control the admin uses that we don't draw ourselves, so it gets the site's chevron instead.
+ */
+select.field {
+  appearance: none;
+  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%234a5740' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M6 9l6 6 6-6'/%3E%3C/svg%3E");
+  background-repeat: no-repeat;
+  background-position: right 0.6rem center;
+  background-size: 1.1rem;
+  padding-right: 2.4rem;
+}
diff --git a/src/main/styles/components.css b/src/main/styles/components.css
index e49eae6..ad954b1 100644
--- a/src/main/styles/components.css
+++ b/src/main/styles/components.css
@@ -58,3 +58,67 @@ summary {
 summary::-webkit-details-marker {
   display: none;
 }
+
+/*
+ * SURFACES. Every white box on the site was "bg-white rounded-3xl shadow-xs" written out again, which is
+ * how two of them end up with different corners. `panel` is that box; `panel-lift` is one you can click
+ * or hover, and it lifts.
+ */
+@utility panel {
+  @apply bg-white rounded-3xl shadow-xs;
+}
+
+@utility panel-lift {
+  @apply panel transition duration-300 hover:shadow-lg;
+}
+
+/*
+ * BUTTONS. One shape — a full pill, generous, letterspaced — in four colourways, because the site puts
+ * buttons on cream and on sage and they cannot be the same colour on both.
+ *
+ *   pill-sage    filled, on a light background      pill-outline  quiet, on a light background
+ *   pill-cream   filled, on a sage background       pill-ghost    quiet, on a sage background
+ */
+@utility pill {
+  @apply inline-flex items-center justify-center gap-2 rounded-full
+         px-8 py-3.5 font-medium tracking-wide transition-colors;
+}
+
+@utility pill-sage {
+  @apply pill bg-bakery-600 text-white hover:bg-bakery-700;
+}
+
+@utility pill-cream {
+  @apply pill bg-bakery-50 text-bakery-900 hover:bg-white shadow-lg;
+}
+
+@utility pill-outline {
+  @apply pill border border-bakery-300 text-bakery-800 hover:bg-bakery-100;
+}
+
+@utility pill-ghost {
+  @apply pill border border-bakery-200/60 text-bakery-50 hover:bg-bakery-50/10;
+}
+
+/* Smaller, for a filter row rather than a call to action. */
+@utility chip {
+  @apply inline-flex items-center rounded-full border px-6 py-2 label
+         bg-white border-bakery-300 text-bakery-700 transition-colors hover:bg-bakery-100;
+}
+
+@utility chip-on {
+  @apply chip bg-bakery-600 border-bakery-600 text-white hover:bg-bakery-600;
+}
+
+/*
+ * RHYTHM. Two vertical sizes, so the page has a beat instead of nine hand-picked paddings: `section` for
+ * a block of content, `band` for a photographic or coloured strip, which sits tighter because its
+ * background is already doing the separating.
+ */
+@utility section {
+  @apply py-16 md:py-24;
+}
+
+@utility band {
+  @apply py-14 md:py-20;
+}
diff --git a/src/main/styles/site.css b/src/main/styles/site.css
index 7fc7887..d1a4d30 100644
--- a/src/main/styles/site.css
+++ b/src/main/styles/site.css
@@ -12,6 +12,7 @@
 
 @import "./theme.css";
 @import "./base.css";
+@import "./type.css";
 @import "./components.css";
 @import "./admin.css";
 
diff --git a/src/main/styles/type.css b/src/main/styles/type.css
new file mode 100644
index 0000000..9b00e96
--- /dev/null
+++ b/src/main/styles/type.css
@@ -0,0 +1,71 @@
+/*
+ * The typographic ladder, taken from the logo and walked down to something you can read a paragraph in.
+ *
+ * The lockup is the brand's whole voice: "The Vine" in LeJour Script over COFFEEHOUSE + BAKERY in
+ * AdBhashitha, letterspaced. Everything below is that idea, made progressively more readable:
+ *
+ *   1. .wordmark   LeJour Script   the name, and nothing else. A script face is unreadable at length,
+ *                                  so it never leaves the lockup.
+ *   2. .h1 .h2 .h3 AdBhashitha     the lockup's second font, carrying every heading. It keeps the
+ *                                  wordmark's 0.01em letter-spacing so a heading sits on the same
+ *                                  rhythm as the logo above it.
+ *   3. .eyebrow    Raleway, caps   the hinge: sans, but letterspaced like the lockup's tagline. Used
+ *                    .label        above a heading and on small labels, it carries the brand into
+ *                                  places a display face would be shouting.
+ *   4. .lede, body Raleway         plain, and left alone.
+ *
+ * Sizes are declared here rather than in the templates so a heading is a decision made once. None of
+ * these set a colour: the same heading appears in sage on cream and in cream on sage, and a class that
+ * decided that would be fought with a utility every time.
+ */
+
+@utility wordmark {
+  font-family: var(--font-lejour);
+  letter-spacing: 0.01em;
+}
+
+@utility h1 {
+  @apply font-adbhashitha text-4xl md:text-5xl leading-tight text-balance;
+  letter-spacing: 0.01em;
+}
+
+@utility h2 {
+  @apply font-adbhashitha text-3xl md:text-4xl leading-tight text-balance;
+  letter-spacing: 0.01em;
+}
+
+@utility h3 {
+  @apply font-adbhashitha text-2xl md:text-3xl leading-snug;
+  letter-spacing: 0.01em;
+}
+
+@utility h4 {
+  @apply font-adbhashitha text-xl leading-snug;
+  letter-spacing: 0.01em;
+}
+
+/* Above a heading, or as a section's own small heading. */
+@utility eyebrow {
+  @apply text-xs sm:text-sm uppercase font-medium;
+  letter-spacing: 0.2em;
+}
+
+/* Smaller, tighter: a column heading, a "good to know", a category chip. */
+@utility label {
+  @apply text-xs uppercase font-medium;
+  letter-spacing: 0.15em;
+}
+
+/* The sentence under a page title. One size up from body, and balanced so it doesn't leave an orphan. */
+@utility lede {
+  @apply text-base sm:text-lg leading-relaxed text-balance;
+}
+
+/*
+ * A price. The display face at a size nothing else uses, because on a catering card the number is the
+ * thing the eye should land on after the size.
+ */
+@utility price {
+  @apply font-adbhashitha text-4xl leading-none;
+  letter-spacing: 0.01em;
+}